WNDE Named to INSIDE Public Accounting’s IPA 200 List
National magazine INSIDE Public Accounting (IPA) has named White Nelson Diehl Evans (WNDE) #154 on its IPA 200 list of the country’s top accounting firms, up from #158 in 2013. IPA noted that many on the IPA 200 list, including WNDE, had been engaged in recent mergers and acquisitions to grow in size, scope and capability of their organizations.
“Our goal as a firm is to be substantial enough to offer the resources, CPA talent and wide range of services that our clients need, while retaining the high-touch service, communication and partner involvement attributes of a smaller firm,” remarked Dave Doran, Managing Partner. “Being included on the IPA 200 list indicates that we have made progress in our efforts, and we will continue to develop new ways to deliver value as we serve our clients.”
INSIDE Public Accounting is a publication owned by The Platt Group in Indianapolis, and assists accounting firms nationwide in growing their businesses. Mike Platt, principal of The Platt Group, notes that competition between accounting firms has grown significantly in recent years, necessitating that successful firms constantly reassess what services they offer to best serve their clients. He added, “Successful firms need to continually demonstrate to clients that they are offering valued services, and not merely a competitive price.”
He continued, “Accounting firms’ traditional services of tax and audit don’t have the highest value in the eyes of their clients. Instead they are asking, ‘How can I grow my business? How can I set myself apart?’”
Decades ago, a typical accounting firm’s marketing plan involved “answering the phone,” he said. Today, with fierce competition, firms have consolidated and grown to attract new talent, offer additional services, and “develop a bigger footprint in the region and in the country.”
Inclusion on the IPA 200 list is an indication that WNDE is headed in the right direction professionally, he added, “and is developing the services it needs to be successful in the marketplace.”