WNDE Named to INSIDE Public Accounting’s IPA 200 List

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Moves Up 11 Spots to #143 on List

National magazine INSIDE Public Accounting (IPA) has named White Nelson Diehl Evans LLP (WNDE) #143 on its IPA 200 list of the country’s top accounting firms, up 11 spots from #154 in 2014. IPA noted that as in previous years, many on the IPA 200 list had been engaged in recent mergers and acquisitions to grow the size, scope and capability of their organizations. WNDE is part of this trend; in 2011, White Nelson merged with Diehl Evans.

“I’m pleased that our firm has enjoyed steady growth, and I’m grateful to our outstanding staff whose hard work and dedication has led to our inclusion on the IPA 200 list,” remarked Dave Doran, Managing Partner. “We will continue our efforts to provide the wide range of services and expertise our clients require, as well as look for new and better ways to serve our clients.”

INSIDE Public Accounting is a publication owned by The Platt Group in Indianapolis, and assists accounting firms nationwide in growing their businesses. Mike Platt, principal of The Platt Group, notes that competition between accounting firms has grown significantly in recent years, necessitating that successful firms constantly reassess what services they offer to best serve their clients. He added, “Successful firms need to continually demonstrate to clients that they are offering valued services, and not merely a competitive price.”

He continued, “Accounting firms’ traditional services of tax and audit don’t have the highest value in the eyes of their clients. Instead they are asking, ‘How can I grow my business? How can I set myself apart?’”

Decades ago, a typical accounting firm’s marketing plan involved “answering the phone,” he said. Today, with fierce competition, firms have consolidated and grown to attract new talent, offer additional services, and “develop a bigger footprint in the region and in the country.”

Inclusion on the IPA 200 list is an indication that WNDE is headed in the right direction professionally, he added, “and is developing the services it needs to be successful in the marketplace.”

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